Nike+ Web & iPhone Applications
Interaction Design Director, 2006-2008
http://www.nikeplus.com
As part of the Mobile, Emerging Media, and Applications group at R/GA, I led the Interaction Design of the Nike+ Web and iPhone Applications from 2006 - 2008, playing an instrumental role in the development of the Nike+ web application. Nike+ is the web application extension of the core running experience which lives on a range of iPods and iPhones. The application allows users to view their runs, track their progress, and follow training programs. More importantly, it is a place where Nike+ runners can connect with each other, challenging each other to virtual races and group goals, adding a brand new dimension to the experience of running.
The Nike+ iPhone Application prototype merged the pre, mid, and post-run experiences into one seamless experience, and innovated around the unique UI capabilities of the platform itself. Art direction and design by Rus Yusupov.
